The report claims that the company made $16 million in 2020 just from selling users’ location data. According to the Markup’s sources, the company behind the platform has been using the app to collect and sell data from its users to third parties. Life360 is a family tracking platform with features such as location history, favorite routes, personalized alerts, SOS messages, and more. Now a report from the Markup has revealed that Life360 is selling the location data of its 33 million users to “virtually anyone who wants to buy it.” Last month, the popular tracking device company Tile announced that it was about to be acquired by another company called Life360 – which also offers tracking services.
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